| Exhibition name:MEDIATECH AFRICA 2011 |
| Organiser:Thebe Exhibitions & Events Group |
| venue:Sandton Convention Centre |
| Detail: Mediatech Africa is the trade fair for cutting edge technology in the Live Entertainment, Broadcast, Audio Visual and Corporate Communications industries. It has a comprehensive offering of equipment, applications and demonstrations by the industry leaders. Thebe Events is the latest offering to come from the Thebe Tourism Group stable. This new dynamic company is able to offer its clients a creative turnkey service from concept to delivery whether your event is for 50 or 50 000 people. The company will offer creative, technical and functional event management services as well as fresh and exciting ideas to help realize the vision of event owners. What to do before the show Set Specific Goals Do you want to generate 200 sales leads? Launch your new product to customers, prospects and the media. The tighter the goals, the better your chances of achieving them. How about meeting at least 25 qualified new prospects? Or finding three new dealers? Or handing out 5000 samples? Exhibitions are incredibly versatile. But you need to focus on your most important goals. Want to demonstrate your product to 250 top buyers? Make 40 new appointments? Test a new idea? Sell products directly from your stand? Establishing specific, measurable goals is probably the single most important thing you can do before every exhibition. Plan the stand to meet the goals Your stand location, design and activities should reflect what you hope to achieve. Even if you have a company exhibition stand in storage, think about how you can tailor it to a specific audience. The number of staff manning the stand and the mix of disciplines should also be goal –driven. Do you need technical staff to explain things in detail? Top managers to meet blue-chip decision makers? Energetic extroverts for maximum smiling and sampling? Let your goals be your guide. Tell People why they should visit you The simplest and most obvious tactic of all is also, amazingly, the least practiced: tell the world that you're up to! Recent research has shown that 83% of the most successful companies at a range of exhibitions (in terms of business generated and leads collected) were the ones that too the trouble to mail their prospects and customers before the show. |
Sunday, 24 July 2011
MEDIATECH AFRICA 2011
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