World Food Ukraine

Exhibition name:World Food Ukraine

Organiser:ITE Group Plc

venue:The International Exhibition Centre

Detail: Establishing a foothold in Ukraine's food and drink market could be an important step towards the future growth of companies supplying this industry. The companies most likely to benefit from future progress in this market are those who are acting now to build business relationships and product awareness. Ukraine arguably offers more growth potential than any other country in Europe. It has a rapidly growing economy, is bigger than France and has a population larger than Spain. Exhibitors at World Food Ukraine 2006 consistently referred to the massive potential of the food market. They were impressed by the short term business prospects in Ukraine and genuinely excited by the longer term opportunities that the market could offer them. Research analysts have found that Ukraine's food sector is developing very quickly. Signals include: • a sharp increase in the number of supermarkets and hypermarkets • a consumer shift towards higher quality and healthier products • a consumer shift towards a more diverse range of food and drinks • in urban areas, growing demand for convenience foods These are positive developments for the food industry as new, quality foods have both the demand and infrastructure to support them. The dynamic situation in the Ukrainian food and drink market, sparked by rising consumer incomes and increasing consumer choice provides significant opportunities for domestic and international suppliers. Well organised trade exhibitions are always effective means of promotion and communication and they are even more important in dynamic markets. World Food Ukraine is the country's premier food industry event and provides the right environment for suppliers to meet and do business with many influential professionals in Ukraine's food and drink sector. http://www.worldfood-ukraine.com